PROMO: CUTTING EDGE MEN’S SKINCARE

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NICKEL: (nick-el) (French slang for “being clean and feeling good”) is a unique and exciting range of skin and lifestyle products developed by the exclusive NICKEL Men’s Spa in Paris.

NICKEL was created by a Frenchman – Philippe Dumont – in 1996 on the basis of a very simple idea: beauty can also be a man’s word! In just 10 years it has established itself all over the world as a major player in men’s grooming (in the top three men’s brands in France) and boasts spas in Paris, New York, San Francisco and London.

NICKEL’s ethos is to not expect men to change their lives for cosmetics – such as waking up 30 minutes early every morning to take care of their skin. The company wants to integrate the products into a man’s life. That means each product is designed to fulfill the needs of a man’s skin at each moment: whether it’s during sport, travelling, partying or relaxing…

Each product is totally independent from the others. No boring program, no daily routine, just effective immediate results. A man wants results and wants them right away: Looking good immediately and knowing that it shows without anyone being the wiser.

NICKEL products are divided into two key ranges: Face Products (including moisturisers, cleansers, shaving gel, ingrown hair gel, eye contour lift, morning after rescue gel, anti-wrinkle products and more) and Body Products (such as after sport gel, deodorant, firming gel, massage oil, exfoliator and fragrance).

NICKEL products are highly innovative, with effective, problem solving formulas. Not to mention sexy!

NICKEL is available at selected Edgars, Red Square, Stuttafords and Truworths stores around the country and of course online at www.NICKELformen.co.za or www.manology.co.za.

Welcome to the Nickel state of mind!

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